Slifkin Team in the News

Realtor prides himself on forward-­thinking approach

Palm Beach Post Real Estate Weekend

Eric Slifkin may have the catchiest slogan in real estate: “Need a new address? Start with ours!” It’s a bit like the man himself: Clever, solid, and on point.

Slifkin has been relocating families to South Florida for nearly 17 years, a little longer if you include his relocation from the northeast in 2002. Today he’s a Certified Residential Specialist or CRS, representing buyers and sellers along the Treasure Coast Palm Beach real estate corridors.

Slifkin leads four agents on the Eric Slifkin Real Estate Team, established in 2012, at Keller Williams Realty of the Treasure Coast. He says, “We are an un-corporate, forward-thinking group of real estate professionals. Our mission is to simplify the buying or selling process for our real estate clients while obtaining the best possible price, terms, and conditions with the least amount of stress.” The team can deliver. In 2018, the Slifkin team sold more than 100 houses worth more than $22 million.

Slifkin’s background is in information technology, which indeed came in handy as the real estate market moved into the digital world. Today, over 90% of people start their home search online, but in the early 2000s, when Slifkin got his feet wet in real estate, information technology was a huge challenge. Slifkin was able to find software he could adapt for the real estate market, which gave him a bit of an edge. The first years were hard, Slifkin said. “Nobody makes money the first year,” he said. “But every year was better than the one before.”

He was doing well enough that he got the attention of Keller Williams Realty. “They pursued me for two years before I agreed. I’m a loyal guy, but they were rolling out some game-changing technologies that got my attention, so I changed brokers and saw my production double.”

After seeing what happened with the dot com crash, Slifkin has been a careful custodian of his cash. “I put a chunk of money away,” he said. That let him weather the real estate recession, and Slifkin kept the money coming “by working my butt off in the rental business. Rentals paid the bills.” 

Slifkin has worked on his own as an independent agent, but he likes the team dynamic. “It’s not for everybody,” Slifkin said, but there are advantages. There’s someone to back you up in an emergency and to shoulder a bit of the workload. Slifkin enjoys teaching others, so he tries to be available to serve as a sounding board or share a solution to a problem with team members that has worked for him in the past. “I like to impart the knowledge of my experience,” he said. “And problem-solving is very satisfying.” His current team is four strong, and his secret weapon is the incredible detail person running the back office: Barbara, his wife of 40 years.

Slifkin’s team continues to reach new highs: “We listed our first house over a million dollars a few months ago,” Slifkin said. Most of their sales are in the $400,000 to $800,000 range, and Slifkin estimates he has sold more than a thousand houses since he got started in the business 17 years ago. Read More